Privacy Policy
Effective Date: 4/08/2024
Martz Bus (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and disclose your information when you visit our website martzbus.com.
1. Information We Collect
When you visit our website, we may collect the following types of information:
Personal Information you provide directly, such as your name, email address, and contact details when signing up for newsletters, creating an account, requesting a quote, or booking travel.
Non-Personal Information automatically collected via cookies and tracking technologies, including:
IP address
Browser type
Device type
Pages visited
Time spent on site
Click behavior
2. User-Submitted Forms
We collect information you voluntarily submit through forms on our website. This may include:
Contact forms
Quote requests
Reservation and ticketing forms
Newsletter subscriptions
Feedback or survey responses
Information collected through these forms may include your name, email address, phone number, trip details, preferences, and any additional comments or messages you provide.
We use this information to respond to your inquiries, fulfill requests, provide customer service, and improve our services and offerings.
3. Use of Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience on our website. These cookies help us:
a. Analyze Website Usage
We use:
Google Analytics to understand how visitors interact with our website, improve site performance, and identify popular content.
Microsoft Clarity to analyze user behavior via session replays and heatmaps, helping us optimize usability and design.
b. Improve User Experience
Cookies help us personalize content and ensure our website functions efficiently across devices and browsers.
c. Retargeting and Advertising
We use third-party cookies for:
Displaying targeted ads based on your interactions with our website.
Measuring the effectiveness of our marketing campaigns.
These cookies may be placed by advertising partners such as Google Ads, Facebook, or other platforms to show you relevant Martz Bus ads on other websites.
4. Managing Your Cookie Preferences
You can control or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of our website.
For more information about managing your cookie preferences, visit:
5. Sharing of Information
We do not sell your personal information. We may share non-personal data with trusted third-party service providers for analytics, advertising, and technical support. These parties are contractually obligated to safeguard your data and use it only for the services we request.
6. Data Security
We implement reasonable measures to protect your information from unauthorized access, use, or disclosure. However, no online platform can be 100% secure.
7. Your Rights
Depending on your location, you may have the right to:
Access the data we hold about you
Request correction or deletion of your data
Opt out of targeted advertising
To exercise these rights, please contact us using the details below.
8. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:
Martz Bus
239 Old River Rd
Wilkes Barre, Pennsylvania
18702
Email: customerservice@martzbus.com
Phone: 570.821.3800
9. Updates to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised effective date.